Our Artisans

Route Crafts carries not just the timeless artistry of Lucknow’s Chikankari, but also the soul, sweat, and stories of the artisans who bring it to life.

We work with them directly

We work directly with talented women artisans, ensuring they receive fair wages, dignity, and the respect their art deserves. No layers in between, no anonymity — the people who make the clothes are the people we deal with.

Why this mattered enough to start a brand

For over a decade, we worked behind the scenes of India’s most loved fashion brands, creating handcrafted Chikankari pieces that graced runways, weddings, and cherished moments across the country. The craft was celebrated. The hands behind it usually were not.

Route Crafts began as the correction to that — a label where the artisan is named as part of the product, not hidden behind it.

1200+ skilled artisans

That number is the whole point of the business. Every order placed here supports real people practising a craft their families have held for generations.

What that means when you buy

When you wear a Route Crafts piece, you don’t just wear embroidery — you wear a piece of Lucknow’s living legacy. You become a part of a movement that supports real people, preserves centuries-old craftsmanship, and brings authentic handcrafted elegance into your life.

Read more about the craft itself, or how Route Crafts began.