About Us

Route Crafts was born from a deep reverence for Chikankari — the centuries-old hand embroidery art that Lucknow gifted to the world.

Every piece in our collection is made by skilled artisans who have inherited this craft across generations. We connect the timeless beauty of Lucknow’s craftsmanship with modern Indian women who value authenticity, elegance, and thoughtfully made fashion.

What we stand for

Rooted in Lucknow

Route Crafts is more than just clothing. It is a journey back to our roots — a celebration of Lucknow’s legendary craftsmanship, passed down through generations. Every delicate stitch, every intricate thread, and every motif tells a story of patience, skill, and love.

Fair to the hands that make it

We work directly with talented women artisans, ensuring they receive fair wages, dignity, and the respect their art deserves.

Conscious by design

We believe fashion should not come at the cost of our heritage or our environment. That is why we use sustainable practices, breathable fabrics, and traditional techniques that honour both the artisan and the earth.

A living legacy

When you wear a Route Crafts piece, you don’t just wear embroidery — you wear a piece of Lucknow’s living legacy. You become a part of a movement that supports real people, preserves centuries-old craftsmanship, and brings authentic handcrafted elegance into your life.

1200+ Skilled Artisans  ·  100% Handcrafted  ·  Lucknow Heritage Origin

Want the longer version? Read our story — how a decade behind the scenes of India’s best-loved fashion brands became a label of our own.